Author Archives: Geoffrey Mintz

Darn it! I Wished I’d Worn a Hat Today

There are lots of great reasons to wear a hat — and unfortunately one is to protect your hair from a drop of an unknown liquid falling from the 53rd St E train Manhattan subway station staircase ceiling. As I … Continue reading

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How to Choose Bridal Accessories – the Headpiece, Veil & Tiara: Advice from a Master Milliner

To find out what headpieces a bride should wear, we sent ace reporter Cindi Pearce to interview extraordinary milliner Ellen Christine. Here is what Cindi found out . . . . 1st Point: Big Gown / Small Headpiece Brides sometimes … Continue reading

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How to Sell on Amazon: Does a Small Apparel Business Stand a Chance?

Last year That Way Hat listed some of its hats on amazon.com The process has not been easy at all, and we thought we would give a little advice to other apparel companies. We will break it down for you. … Continue reading

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Google Can’t Get You Lucky Anymore: It is Search Result Impotent

Unfortunately Google search results no longer cut it, they don’t provide the information they once did. Why? [Unless you keep your search setting to show only 10 per page -- the default -- then] they repeat the same urls over … Continue reading

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